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Experimentation Wiki

How the UI facilitates AB testing

Our Experimentation UI supports both campaign-level experiments which can be launched directly through Campaigns Module inside Teepee and more complex product-level experiments, which may require developer-led code changes. The UI provides a centralised view to manage, track, and analyse both types of tests.

The UI Helps You:

  • Set up variants visually via Campaigns Module inside Teepee: Easily modify widgets, banners, or layouts via the Campaigns Module inside Teepee - no coding required.

  • Manage dev-built experiments: Set up experiments that are dev-led (requires code releases), monitor progress, and track results.

  • Target users: Choose audience segments, device types, or countries/websites.

  • Monitor performance: View real-time metrics like Conversion Rate (CR) or Revenue Per Visitor (RPV).

  • Collaborate efficiently: Share links of results on dashboards with stakeholders and get Experimentation Team support where needed.

  • Launch with confidence: Clear pass/fail indicators help you act on data quickly.